Project
Empowering Female Micro-Entrepreneurs through Social Media Marketing: Pathways to Sustainable Business Growth in Bangladesh
Investigated how social media marketing strategies drive business growth and sustainability for women micro-entrepreneurs in Bangladesh.
- Conducted empirical research to analyze the impact of social media adoption on revenue and customer reach for female micro-entrepreneurs.
- Collected primary survey data and analyzed quantitative statistical models using software tools.
- Formulated strategic marketing recommendations to optimize digital promotion and sustainable business growth.
- SmartPLS
- SPSS
- MS Excel
- Market Research
- Quantitative Analysis