Digital Marketing Executive | Frontend Web Developer | Marketing Analyst
Computer Science graduate with 8+ months of hands-on digital marketing experience at a Canada-based agency, now moving into mid-level roles spanning digital marketing, web development, and analytics. Skilled in Google Ads, Meta Ads, GA4, Google Tag Manager, WordPress/WooCommerce, and frontend development (HTML, CSS, JavaScript, basic React), with hands-on team-project experience delivering a live web application. Strong at breaking down business problems, tracking user behavior, and turning data into actionable decisions.
Simplify — Canada-based Digital Marketing Agency
Jun 2024 — Present· 2 yrs 4 mos
Manage Google Ads campaigns for local (North American) business clients, covering campaign planning, audience targeting, keyword research, and ad copywriting. Set up and maintain conversion tracking and event tracking using GA4 and Google Tag Manager to measure campaign performance. Analyze user behavior and campaign data to optimize spend and improve conversion rates, reporting results directly to clients. Help local businesses grow revenue through data-driven ad strategy and ongoing performance monitoring.
B.Sc. · Computer Science & Engineering (CSE) · 3.27 / 4.00 (through 7th Semeste
Higher Secondary Certificate (HSC) · Science
Project
Collaborated with a 3-member team over a 4-month cycle — data collection, requirement analysis, and execution — to develop and deploy a live student clearance management system. Contributed to building role-based workflows for 5 user types (Student, Staff
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Project
Collaborated with a team on campaign planning, audience research, and ad creative development using Canva, plus basic performance analysis. Contributed to selected tasks across multiple marketing campaigns as part of a collaborative team effort. Gained pr
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