Project
Tourism in Bangladesh. A Promotional Management Plan for Trippo (MKT337 Group Report, NSU School of Business and Economics, Spring 2024)
The report is an IMC/promotional plan for Trippo, a new travel app and website, aimed at boosting tourism in Bangladesh by building brand awareness, trust, and bookings among local and foreign travele
Trippo an app + website travel platform branded "Your Travel Friend" that acts as a one-stop travel companion for Bangladesh. Key features described in the report:
Local navigation, transportation partnerships (Uber/Pathao), and budget estimators
Travel packages, deals, and discounts tailored to interests/budget
Visa information and a currency converter for foreign tourists
Cultural content (festivals, food, customs) tied to specific destinations (e.g., Sylhet's Tusu festival)
Adventure options like hiking, sports, and wildlife safaris
User-generated stories/blogs for peer travel experiences
A referral program and introductory discounts for new users