Ittehad Ahmed

Drive visual concepts and design and videos for group concerns including Armani Properties Ltd (real estate), NTI and NAJUS, keeping each brand consistent. Visualized and produced a 30-second cinematic real estate brand film for Armani Properties’ Social Media campaigns. Brand designing three concern companies.

Conceptualized short-form video ideas with mentors, then shot, edited and published vertical content within hours for a fast-growing EdTech brand. Planned and captured content during live sessions, using trending sounds, formats and Gen Z culture to make videos relatable and shareable. Owned content design, writing and video production end to end.

Spearheaded Beshati’s visual identity, setting creative direction across photography, videography and design. Led and mentored a 5+ member creative team (photographers, editors, designers) and streamlined the concept → shoot → post-production workflow. Directed end-to-end production of studio and on-location product shoots, 15–60s commercial ads, testimonials, and static/motion social ad templates. Partnered with the CMO to align visuals with sales KPIs, raising CTR by 15% in 2025 through A/B-tested creatives.

Conceptualized designs, layouts and video content that strengthened brand visuals and audience engagement. Developed and directed marketing initiatives with advertising and promotion managers to build brand awareness and acquire customers. Formulated pricing strategy and targeted promotional campaigns that grew sales and market reach.

Designed custom T-shirt graphics, turning creative concepts into market-ready apparel. Produced illustrations, sketches and sample layouts, refining them with client and supervisor feedback.